The Tyranny of Strategy

1213HBR-Strategy-FNL01

Here is an illustration about over-dependence on strategic planning for the December issue of the Harvard Business Review. The text opens with an argument that Satan, while rhetorically gifted, wasn’t much of a planner. I don’t know how anyone illustrating anything which contains even a passing mention of Satan is supposed to gravitate toward anything or anyone else.

Art direction: Karen Player

New Book Covers: Dysevolution and Decay

TenBillion-CVR-MB

Art direction: Megan Wilson (!)

——————————————————————————

Earlier this year, I worked on two different book covers about our decaying planet and our decaying bodies simultaneously from the same publishing house. I won’t be reading into that.

So, Ten Billion. Here is a book which addresses the overpopulation concern with actual science and the barest language possible to elucidate how wholly fucked we are. That is a paraphrase, but the f-bomb is straight from the author. In the few rants about population concerns that I’d read prior to this, the matter of whether or not to have children when faced with such alarming data was either sidestepped or conveniently framed out of the argument in play. Not so here. He makes a sad, sober argument against procreating despite the instincts he plainly acknowledges to be innate in everyone. It’s not an upper but you can’t say he doesn’t cover his bases.

This all-type solution that was ultimately chosen for the front matter started making a lot more sense when I saw how bold and direct the design by Heather Kelly was for the inside.

TB-INT01

TB-INT02

TB-INT03

——————————————————————————

Here is book #2:

HumanBody-JKT-MB

Art direction: Peter Mendelsund

——————————————————————————

Here is a slightly less depressing book about, among other things, how technology has begun to coddle our bodies to such an extent that we’ve begun slowly devolving. Beyond those negatives, it does stand as a substantial account of evolution—particularly bipedalism—which is what inspired me to roll my feet in ink one fateful night and make actual human footprints for what would eventually become the chosen direction for the cover. A computer screen will do insufficient justice to the harsh neon orange that the foot is printed with to underscore the conflict between natural and unnatural changes within the body. Peter Mendelsund took a brief reprieve from being a general design ninja in order to broker this concept on the behalf of me and my foot.

American Illustration Live Cover Project

AI32_08

A few weeks back, I was invited (and honored) to participate in American Illustration’s gonzo live cover project. And I couldn’t.

The project involved a groundswell of illustrators congregating in the AI office over a weekend to hand-paint/hand-draw/hand-assemble the covers of a special edition of the annual in which 280 books were produced without any art on the front. I had non-postponable plans which took me out of the city for that weekend. A bummer. Fortunately, my laments to Mark Heflin spurred both him and the annual’s creative director, Richard Turley, to work out a separate arrangement wherein they shipped me 10 copies of the finished annual a week out from the live event and I worked on them after hours at night during the week leading up to it.

Had I been able to participate in the actual live event, I would have had roughly 7 hours to produce hand-made art for at least 10 books—meaning that the artists who were in attendance had roughly 35-40 minutes to work on each cover before their day was done. Since I worked on mine from home over a series of days, my terms were entirely different. I had the benefit of having the daylight hours to plan a few things through before going to work, but I also had the disadvantage of having to grind this stuff out nightly after already putting in a full day at the office. While my time and means were equally limited (albeit in a different way), I think it’s safe to say that anyone participating in the live event in a single day had a much more rigorous endurance challenge to overcome than I did. Still, I closed out that week with both a gently flowering sore throat as well as a newfound appreciation for loosening up and silencing the domineering voice in my brain which makes me over-think every. Gestural. Decision.

Our one guiding direction from Richard and Mark, loose though it was, was that each cover somehow involve the human figure. Because I had a different set of time constraints from the live participants, I decided to give myself two additional parameters for my covers:

1. Every cover is handled in a different style.
2. Every cover pursues a different idea.

AI32_02

AI32_06

Taken in the framework of an exam and grading like a stickler, I would have scored myself with an 80%. I used ink, collage, acrylic, construction paper, a red sharpie, a Chartpak blender marker, a mini-bible and a working zipper to cover what I consider to be a respectable stylistic range out of these, but my ideas kept coming from a similar point of departure. Namely, the odd mixture of pride and envy I wrestle with on the occasions that I’ve been able to see my own work in these books alongside others’ output that’s so inventive and superior it makes me want to quit. So pride and envy were my departure points.

Time after time, I kept landing on ideas about noses and cutting them in the interest of spiting the face and reconciling pride’s false end. When I ran out of interesting things to say about pride and cutting noses, I drifted toward ideas based around sloth and self pity before devolving into what became a fairly direct crossroads between virtue and sin inspired by a tiny bible which had been handed to me in the subway under Times Square by a complete stranger. Why a solid third of these images carried such a significant Biblical slant, I do not know.

AI32_07

AI32_05

AI32_01

Progression-wise, the ideas became much more varied and untethered the less time I had to work on them. The longer I worked on these things individually (see Nancy Reagan, up at the very top), the less time I had for the remaining editions. The less time I had for the remaining editions, the more slack I allowed my narrative reasoning to be. The more slack I allowed my narrative reasoning to be, the more likely I was to indulge a clown for a clown’s sake.

AI32_03

Or treat the cover the way I treat one of my sketchbooks:

AI32_09

Or unceremoniously elect to rip off Andy Warhol entirely, glue a zipper onto the front board and turn the book’s title into an unsightly pubic zone.

AI32_10

Or, at 1:00 AM, deciding to abandon any remote narrative pretense and paint an ostrich with a human hand with the remaining acrylics I had left. I mean, sure.

AI32_04

Painting an ostrich with Dr. Seuss’ palette at 1:00 AM on a school night while streaming episodes of How I Met Your Mother on loop just so I could hear other human voices in the apartment to provide an illusion of grounding while the part of my brain which provides measured, rational evaluations of intent every five minutes took a long-delayed nap was sufficient enough evidence for me to prove that the project helped me to break at least one or two of my traditional illustration practices, if only for a short while. Grateful to have been asked to take part.

The Atlantic x 2

ATL-HateSpeech-MB

Somewhere in the white haze of late summer, I worked on two illustrations for the opening Dispatches segment of The Atlantic. The one above, about the ways in which anti-gay sermonizing courtesy of Anita Bryant, Jerry Falwell, Orson Scott Card and the like have contrarily done wonders toward advancing the causes of gay rights, required a delicate sell to the EIC and publisher courtesy of my art director, Elisa Glass. Understandably, dropping a giant F-Bomb in a piece of art—even if only by suggestion—requires a caucus. Given the topic and tenor, the magazine ultimately supported it to my gratitude and surprise.

In theory, it shouldn’t require such substantial nerve to run an illustration with a well-recognized, (and implied) expletive only slightly younger than the sands of time, but given the puritanism that still often dictates the content of editorial pictures and movies in the USA, advocating for this, making a convincing argument and mass producing it for public consumption took some stones. Thank you, Atlantic. Read here.

ATL-LyingOnline-MB

This one, more directly, spoke to the hows and means of lying in the internet age. Apparently still as popular as ever.

Art direction on both: Elisa Glass

The Elusive President

BR-JFK-CVRFNL

Art direction: Nicholas Blechman

—————————————————————————–

Here is an anti-portrait of a man who my boss argues is knowable to no one.

And Then Steve Said, ‘Let There Be an iPhone’

iPhone-MB01

Art direction: Arem Duplessis

———————————

Here is a story with an ending which is already well known, worshipped technological lore and still no less hypnotic: An account for the mad scramble which lead to the first-ever iPhone keynote. The unedited draft of the text for this story was beyond long and before I started thinking about visuals for this, I told myself I’d probably just skim through it to catch the key points. Except once I started, I couldn’t stop and I nearly missed my stop to get off the train. This was hypnotic and ballsy. And I even knew how it was going to end!

To put it gently and free of spoiling particulars, the device was not entirely sea worthy at the time of its announcement on the day of its big reveal. That it performed as well as it did during the live test drive is a testament to the Herculean ingenuity, quick thinking, and work hours that Steve Jobs’ team brought to measure across all facets of the phone’s development. The way grown adults (including myself) crane their necks while waiting in line for anything would never be the same again.

There’s also something to be said for one man’s sheer force of will pushing forward despite cries of reconsideration from all sides. Historically, this approach breaks roughly 50/50, so highly suspect manufacturing processes notwithstanding, it’s a good thing to recount one time that all of that elbow grease, impossible standards and general lack of compromise broke on the side of something genuinely transformational.

« Previous PageNext Page »