November 2, 2010
I recently wrapped up working with art director Patricia Kim on a feature illustration for Bloomberg Business Week which looks at a new breed of startup that builds applications which crunch and interpret data (read: comments) on Facebook, Twitter and the remaining social networking ilk to better inform corporations how their products are faring in the marketplace. The success of such applications is contingent on speed as well as the ability to parse sarcastic speech (which, as it turns out, is a little tricky).
The breakdown of the varying degrees to which these applications work is naturally tech heavy, so behaving as true contrarians, Patricia and I decided upon collaging antique machinery and old engravings to depict a distinctly of-the-moment process of parsing ones and zeroes and profiteering.
I was grateful to get this assignment when I did, as I was (and to some degree still am), playing over so many great moments from what is quite possibly the only movie that ever need broach the subject of social networking.