Archive for the 'David Herbick' Category

Cloudy With a Chance of Microchips

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Currents Magazine is the magazine published nationally on behalf of the Council for Advancement and Support of Education (CASE.org). This bit above that ran in the October ’09 issue is paired up with an article about how colleges and universities now have to go to greater lengths to protect and uphold their reputations online in the age of Twitter, Facebook and bytes and bytes of user reviews from anyone with a keyboard and an opinion.

David Herbick art directed me on this one and, whether intended or not, exposed me to a funny little bit of tunnel vision that I sometimes get when trying to solve a problem using symbols. My first round of sketches (below) relied heavily on imagery that’s extremely college specific: pennants, shields, university crests, etc.:

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The first sketch was clearly the direction we eventually chose for our final, but we ended up swapping out the crest and shield for the more universally protective connotation of the umbrella largely on account of the aforementioned tunnel vision. Throughout the sketch process, it never once occurred to me that Currents, being a magazine of which colleges and education are its primary subjects, might have been seeing their fair share of pennants, shields and university crests years before I came along. Needless to say, this was exactly the case and contrary to most editorial assignments I typically get, they asked us to solve the solution using imagery that didn’t necessarily correspond to ALL of the key details in the brief. The editors requested that the art didn’t need to scream ‘college’, but more so ‘online protection.’ Hence, enter the umbrella. This served as a nice little reminder (which apparently, I needed) that you’re not always beholden to interpret ideas like this quite so literally—in fact, sometimes, you shouldn’t.

Snapshots of David’s type and layout for the final spread are below:

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