Archive for the 'Alicia DeSantis' Category

Week In Review: The Lobbying Web

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Obama’s as-yet-resolved proposal for the epic reform on our nation’s heath care system has spawned a bumpy side effect in Washington in the form of health and pharmaceutical lobbyists swarming the congressional hill that he pledged to keep them away from during his campaign last year. To complicate matters, the proposed bill is so multi-faceted that the lobbyists themselves can’t commit to a specific position without that position shape-shifting as the bill evolves. The illustration that accompanies the article didn’t require nearly as many somersaults as this bill ultimately will, but we didn’t arrive at it quite so simply either.

Alicia DeSantis, displaying the kind of patience typically reserved for higher powers such as Buddha, art directed me through no less than ten comps in under 24 hours before we arrived at the winner printed above. Typically, I submit anywhere between three and five proposals for any given assignment, but this one played out a little differently as even a rough draft of the article wasn’t available for us to read until a few hours before the deadline. The time between Alicia giving me the assignment the day before and landing on an approved sketch almost a full day later was spent feverishly generating comps in a manic attempt to capture the essence of Obama being overrun by lobbyists. The details in the final that call out the issue of health care directly didn’t work their way in until very late in the afternoon until we were able to read the near-complete piece and have our shared ‘eureka’ moment. That moment, for me, came down to the obvious-in-retrospect realization that if your subject is confusing and complex, it’s OK to follow suit with the picture. A sampling of the comps leading up to the finished piece are presented below in sequence:

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